Monday, July 15, 2013

Emory University study ranks Astros fans 6th in loyalty

I gotta be honest. I'm not sure about this. An Emory University study ranked Astros fans 6th in Major League Baseball in terms of loyalty and resiliency:

Over the last five years, Detroit has averaged about 2.8 million fans per year compared to about 2.4 million for the Astros.  But according to the Team Market Report the Astros have priced their tickets about 12% higher.  The end result is that the revenues of the two teams are fairly similar.  The key difference is that Detroit’s revenues are driven by a 53% winning rate compared to the Astros rate of about 43%.  Based purely on the quality of the clubs and adjusting for market size, we would expect that Detroit’s revenue would far exceed the Astros.  The fact that they don’t suggests that the Astros’ have the larger and more resilient fan base.

It covers the last five years of season data, so you can bet that, were they to take the last two years their results would be vastly different...

5 comments:

Anonymous said...

Yay we won something!

Anonymous said...

Sixth ain't winning. More like "yay, we finally beat Detroit"

Nick said...

Isn't that the time period when Detroit collapsed on itself while Houston grew? Both in population and economically.

But yes, I am excited to beat Detroit.

Blinutne said...

Detroit's population has been in steady decline since the 1950s. Houston's population, meanwhile, has grown in every census it's ever been a part of. So this has been a trend for a long time.

I was really happy to see this. It makes me feel good that, by this measure at least, Astros fans are far more loyal than Rangers fans.

Terence said...

Rangers have been the best team in baseball for 3 years, are placed in the middle of one of the 5 largest markets in the country, play in a warm weather market with no cold or snow to worry about, sell tickets at reasonable prices, and have sold 80% of their tickets this year.
#notabaseballtown