Monday, January 23, 2012

Jim Crane is doing exactly the right thing to get fans back

There's a press conference currently taking place, where Jim Crane is announcing some fan-friendly initiatives for the 2012 season. These are culled from the press conference, and from Steve Campbell, Zachary Levine, and Alyson Footer's tweets. Among the new initiatives (Here's a link to Footer's post:

*Season ticket prices are being lowered.
*Cheapest seats are being reduced from $7 to $5.
*You can now bring food and drinks into MMP
*A 14-oz. beer is now $5.

Notably, Levine tweets that uniform changes are being considered for 2013, but nothing for the 50th anniversary season coming up.

Does it improve the on-field product? No. But Crane is doing what he needs to do in the short-term to get fans in the seats, which will ultimately help the on-field product.

Here's something crazy: Crane says the Apparatus will even evaluate changing the "Astros" name. How do you feel about that? Keep in mind, Crane originally said the name would stay the same, but it at least shows that they are re-evaluating EVERYTHING about the franchise.